Electric Edge Palette · v1.1

Kanvao — the brand
that means business.

Official brand guidelines for logos, colors, typography, and components across all Kanvao products. Message. Done.

5
Brand Colors
2
Typefaces
AAA
WCAG
8
Type Steps
Scroll

Brand Essence

The foundation of how Kanvao looks, speaks, and connects with its audience.

Mission

Unlock growth for small businesses with an AI assistant that "handles it" on WhatsApp and beyond.

Voice & Tone

  • ENDirect, warm, verbs first.
  • ESClaro; in social, usted formal.

Taglines

"Message. Done."
"Tu negocio, en automático."

Color System

Electric Edge palette — 5 brand colors with pre-checked WCAG AAA accessibility pairs. Hover each strip.

Electric Teal
#00C2A8
Primary
Deep Navy
#0A1A2F
Surfaces
Neon Lime
#C7FF00
Accent / CTA
Off‑White
#F7F9FA
Background
Charcoal Ink
#2D2D2D
Text

Accessible Pairs — WCAG AAA

Deep Navy on Off‑White
16.55:1
Off‑White on Deep Navy
16.55:1
Electric Teal on Deep Navy
7.72:1
Charcoal Ink on Off‑White
13.04:1
Neon Lime on Deep Navy
14.76:1

Forbidden Combinations

Teal on Off‑White 2.14:1

Fails WCAG AA (min 4.5:1) — never use for text.

Lime on Off‑White 1.12:1

Virtually no contrast — only use lime on navy backgrounds.

Typography

Two typefaces, one clear purpose. Outfit for impact, Inter for clarity.

Families & Embedding

Aa
Outfit
Headings · Weights 500 600 700 800
Aa
Inter
Body · Weights 400 500 600
<link href="https://fonts.googleapis.com/css2?
  family=Outfit:wght@500;600;700
  &family=Inter:wght@400;500;600
  &display=swap" rel="stylesheet">

font-family:"Outfit","Poppins",system-ui,sans-serif;
font-family:"Inter","SF Pro Text",system-ui,sans-serif;

Type Scale

56 Display
40 Heading XL
32 Heading LG
24 Heading MD
16 Body — Friendly, fast, dependable.
12 Caption — supplementary information
Line-height 1.3–1.5 · Tracking: normal to –0.01em on display sizes

UI Components

Core interactive elements with consistent style, spacing, and accessible states.

Buttons

Hover: darken 6–8% · Focus: 4px teal ring at 20% opacity

Input Fields

Focus: teal ring · Error: red border + aria-describedby

Chips & Badges

New Beta Default Active Live
✓ Message received Done

Chips: rounded-full · Banners: rounded-xl

Assets & Downloads

Official brand assets. Use as-is — do not alter colors, proportions, or clear space.

Full-color logo
Full-color Logo
PNG · Light backgrounds
Download
White logo
White Logo
PNG · Dark backgrounds
Download
Kanvao avatar
Avatar
PNG · Transparent · 1024×1024
Download
Profile picture
Profile Picture
Square · 400×400
Black logo
Mono Black
PNG · Print only
Design Tokens
JSON · Colors + Type

File Structure

/brand
  /assets
    kanvao-logo.png           — Full-color, light bg
    kanvao-logo-white.png     — White variant, dark bg
    kanvao-logo-black.png     — Mono, print only
    kanvao-icon.png           — Icon / favicon
    kanvao-avatar.png         — Transparent PNG, 1024×1024
    kanvao-logo-profile.png   — Profile square, 400×400
  design-tokens.json          — Colors, type, spacing tokens
  index.html                  — This document

Tailwind CSS Integration

v3

All Kanvao products use Tailwind CSS v3 with this shared config. Copy it into your tailwind.config.mjs to stay on-brand out of the box.

// tailwind.config.mjs
export default {
  content: ['./src/**/*.{astro,html,js,ts,tsx,vue,svelte}'],
  theme: {
    extend: {
      colors: {
        kv: {
          teal:  '#00C2A8',  // Electric Teal — Primary
          navy:  '#0A1A2F',  // Deep Navy — Surfaces
          lime:  '#C7FF00',  // Neon Lime — Accent / CTA
          bg:    '#F7F9FA',  // Off-White — Background
          ink:   '#2D2D2D',  // Charcoal Ink — Body text
        },
      },
      fontFamily: {
        heading: ['Outfit', 'Poppins', 'system-ui', 'sans-serif'],
        body:    ['Inter', 'SF Pro Text', 'system-ui', 'sans-serif'],
      },
      borderRadius: {
        card: '1.5rem',
      },
    },
  },
  plugins: [],
};
kv-teal
#00C2A8
kv-navy
#0A1A2F
kv-lime
#C7FF00
kv-bg
#F7F9FA
kv-ink
#2D2D2D
bg-kv-teal text-kv-navy border-kv-lime font-heading font-body rounded-card

Usage & Permissions

When and how you're allowed to use Kanvao brand assets.

Permitted

  • Editorial use when referring to Kanvao
  • Presentations, articles, reviews, and app directories
  • Partner listings where Kanvao is accurately represented

Not Allowed

  • Altering the logo colors, proportions, or effects
  • Using the brand in a way that implies endorsement
  • Co-branding lockups without prior written approval

Co-branding & Media Requests

Partnerships, press, and co-branding approvals. Response within 2 business days.

info@kanvao.com